free-sslIf you have been paying attention to the news over the past year, you have probably noticed that hackers, cyber security and identity theft are becoming a big concern. Do your customers worry about whether or not your website is safe and secure? SSL is one way to help ease their concerns.

What is SSL?

Secure Sockets Layer, or SSL Certificates are small data files that bind a key to an organization’s details. In other words, they keep your site’s information safe and secure by encrypting information. When installed, SSL activates that little green padlock in the nav bar to let you know that a site’s connections are secure. Your URL also changes from http:// to https://. SSL is required for sites that handle credit card transactions (like online stores), but it’s also useful for any type of site.

Do you sell SSL certificates?

You bet we do. And the best part? They’re completely free! We’ve partnered with LetsEncrypt to provide super simple SSL support for each and every one of our customers. If you’d rather bring your own certificate, however, that’s ok, too. Just let us know and we’ll help you get it all set up!

What’s LetsEncrypt

We believe that every site deserves affordable, dependable SSL, which is why we’ve partnered with LetsEncrypt. They’re an SSL Certificate Authority that offers free, automatic SSL Certificates. How cool is that! If you’d like to learn even more about this sweet technology, just head over to their site.

Are there other Benefits to SSL?

Absolutely. In 2014, Google announced that, in order to push the implementation of online security, https would become a ranking signal. This means that having SSL certification improves your websites search engine rankings. 

Using SSL also keeps your referee data intact. What this means is that if someone was on a site with SSL, and clicked a link to your site, if you also use SSL you will see where that user came from. If you do not use SSL, that click will appear as “direct” in your analytics report. For more information about how SSL certificates affect your SEO, check out this great article from Neil Patel.

Setting Up Free SSL Certificates with WP Forever is Easy

If you have an e-commerce site, or collect information from your site visitors, having SSL certification will help your visitors feel safer and more secure. Turning on free SSL certification is simple at WP forever and takes one click. WP Forever handles provisioning, renewal, and installation of your new SSL in real-time.

So what are you waiting for? Sign up now for early access to the latest in WordPress server technology!